An Study About Factors Influencing Cross Cultural Negotiation In International Business

Vivek N


Negotiation in general terms refers to the process of getting a fair price for our product. Cross culture is a vital issue in international business, as the success of international trade depends upon the smooth interaction of employees from different cultures and regions. Cross cultural negotiation is one of many specialized areas within the wider field of cross cultural communications. By taking cross cultural negotiation training, negotiators and sales personnel give themselves an advantage over competitors. There is an argument that proposes that culture is inconsequential to cross cultural negotiation. It maintains that as long as a proposal is financially attractive it will succeed. However, this is a naïve way of approaching international business. This article deals in detail about what are the influencing factors of Cross Cultural Negotiation.


Business Management; ASDF Journals; ASDF; ASDF International; Entrepreneurship; Business; Management

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